60 Storage Units, 90% Occupancy, $1.1M Value: A Brooklyn Case Study
Property: 951 Madison St, Brooklyn, NY
Partner: Gerard Real Estate
Space converted: 3,500 sq ft basement · Buildout cost $25 psf
We repurpose your most challenging spaces into tech enabled self storage. Stuf does all the work.








We're creating new revenue streams for building owners from coast to coast. Have space in one of these markets? Let's talk.
Partner with us
Turn vacant or underused space into steady, recurring revenue. Stuf partners with property owners to transform underutilized areas into a fully managed storage amenity that generates predictable income with minimal capex or operational hassle.
If a space is hard to lease, it's probably a great fit for Stuf.

You provide the space. We do the work. Our team manages the buildout, owns marketing and sales, and oversees operations, delivering a hassle free rental stream to you.
We transform vacant or underutilized spaces into secure, modern storage units. From design to construction to ongoing maintenance, we handle everything so it's hassle free for you.
See how owners are turning idle space into revenue with Stuf.
Property: 951 Madison St, Brooklyn, NY
Partner: Gerard Real Estate
Space converted: 3,500 sq ft basement · Buildout cost $25 psf


Tell us about your building and we'll show you what it could earn.

Storage isn't always easy to get to in these kinds of neighborhoods… so we see it as a win-win for everybody.

We are proud to partner with a brand like Stuf who has modernized the storage experience.

It creates a new revenue stream for the property while also providing a new amenity for the community.
We require all members to provide identity and address verification before providing access. Additionally, we monitor all locations 24/7 through our smart security camera and access control systems. If members are late on payment or do not follow rules and regulations, we immediately revoke access.
Our storage units range from 3x3 to 10x10. We determine unit mix based on market demand and competitor performance. This means our members generally store boxes, clothes, seasonal items (skis and golf clubs), documents, and small pieces of furniture.
We have field operations team members who oversee our locations in any given market, but we do not have staff on site 24/7.
We generally avoid 24/7 access and adhere to extended building hours.
We sign 7 to 10 year leases and generally secure one or two five year extension options. All our leases provide percentage rent to our landlord partners (in lieu of fixed rent) which allows them to participate in the upside of our self storage business.
Our storage units are made of corrugated sheet metal and metal wiring. The bottom channel is bolted to the floor. No structural work is required. We can be up and running in 1 to 2 weeks depending on existing conditions, then ramp up sales and move in members.
We share the buildout capex with our landlord partners. They receive a higher percentage rent until the TI allowance is paid back; thereafter, it reverts to a more equitable split. All storage operating expenses are paid solely from Stuf's share.
We develop custom marketing plans for each new location, which often include: on site signage, digital marketing (Google Ads), digital directories, SEO, email marketing, partnerships (with moving companies or local businesses), local activations, and more.
Stuf provides self storage to the general public within the local neighborhood community, small businesses and existing building residents in need of a valuable tenant amenity.